July 27, 2017, St. Petersburg, FL – Kevin Harrington, one of the original Shark Tank Sharks, in partnership with AsSeenOnTV.pro, is pleased to announce the launch of a new DRTV campaign with BIBO® Barmaid.
Who wouldn’t enjoy a deliciously fresh, expertly crafted cocktail at home—if only it weren’t for the minor hassle of knowing how to mix drinks, having all the ingredients, and knowing all the recipes? Historically, making a cocktail at home has always been a challenge, which is why most people opt for beer or wine instead of those not-so-tasty store mixes. But now you can make great drinks and forego the headache of buying and storing all those ingredients thanks to BIBO®.
With BIBO® (pronounced “bee-bo”), you have the world’s best bartender right in your own home. BIBO® is a smart self-serve cocktail machine that gives you that amazing mixed drink, previously only perfected at a bar or restaurant, with the touch of a button.
“I’ve hosted and attended many parties where the drinks were either too weak or too strong, there were too many open bottles, too many messy mixers, and I realized there had to be a better way to make cocktails”, recalls Debra Walker, a 25-year veteran marketer of Fortune 500 brands and inventor of BIBO®. “It’s time to ‘Rethink the Drink’ and revolutionize the way we enjoy refreshing adult beverages!”
Voted “Coolest Kitchen Gadget” by Architectural Digest, BIBO® creates delicious, ice cold cocktails in less than 20 seconds. Users simply fill the machine with water, insert their preferred flavor pouch, and press “Mix”. A BIBO® shot glass and shaker are also included so users can customize their spirit selection.
Created with the help of mixologists from Givaudan (a global leader in the fragrance and flavor industry), BIBO®’s naturally delicious flavors range from the classics to beach cocktails, to unique spa and garden flavors including BIBO®’S signature Cucumber Melon Martini, Tangerine Paloma, Margarita, Appletini, and more.
“Flavor is the name of the game right now, and the industry is going in the direction of adding flavor to distilled beverages,” asserts Doug Scott, Executive Producer of AsSeenOnTV.pro. “Taking that to the cocktail mix level with an in-home system like BIBO® will revolutionize the cocktail drink category and deliver billions of dollars of incremental volume, while changing the game for safe alcohol consumption at home.”
By offering a variety of flavors without any of the hassle at a much lower cost, BIBO® is perfect for any occasion—Girls’ Night Out, New Year’s Eve, Super Bowl—or anyone who wants to maximize their mingling time over party hosting time, or simply relax with a drink at the end of a long day. BIBO® will soon be available at various retailers, with plans to expand into hotel chains for in-room cocktails.
As part of its DRTV campaign with AsSeenOnTV.pro, BIBO® will be appearing in :60 spots set to air nationwide and feature the original Shark himself, Kevin Harrington. AsSeenOnTV.pro is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.
Headquartered in South Florida, AsSeenOnTV.pro is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades, AsSeenOnTV.pro’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.
About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with AsSeenOnTV.pro, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.
For more information on BIBO®, please visit www.bibobarmaid.com