Annandale, NJ (October 10, 2017) Bibo Barmaid, a smart, self-serve cocktail machine that allows users to create expertly-crafted, single-serve mixed drinks with the touch of a button launched this past June through: Bedbathandbeyond.com, Homedepot.com, Amazon.com, JCP.com and Bestbuy.com. The product will be featured in a flight of As Seen On TV Infomercials with Kevin Harrington and is now sold in over 100 Total Wine & More stores nationwide. Bibo’s founder, chief cook and bottle washer, single ‘mompreneur’ Debra Walker (whose past life was spent working for Fortune 500 brands) is now pouring on the kitsch with the mid-October launch of a two-minute video intended to target the millennial generation. See Bibo produced video here. Last week, an independently produced video by Insider Kitchen ran on Facebook and experienced over 5 million views and 46,000 shares in 7 days. “Marketers today are taking the traditional advertising format and combining it with the longer, educational infomercial format to address millennials,” states Ms. Walker. “This consumer group relates best to brands that entertain.”  This is the flip side to the successful ‘Tasty Videos’ that give you, in 15 to 20 seconds, a propelled brand experience. The video unveils the horrors of making complicated cocktails, from the relegation to bartender status at your own party to the messy sticky left overs and waste at the end of the night.  “This problem-solution format seemed like the right approach for our brand and this newly emerging single-serve cocktail category. It enables high viewing and sharing to create impressions on a massive scale.” says Ms. Walker. “Gaining awareness and educating consumers about this new product was at the core of our vision for this spot. This longer format embraces the humor of the situation, and humor is always a great way to capture anyone’s attention,” says Walker. The genius behind the spot is media strategist Aaron McLachlan, owner of a:m creative out of Australia.  “The core goal for this spot was raising awareness for an innovative product that is peerless. We want to push the boundaries on connection points and continually identify new and effective ways to engage our consumers in our brand story,” says McLachlan.  “The ultimate goal is to get the brand message out: ‘Enjoy life with ease.  Bibo. Life Should Be a Party!’” Holiday planning is revving up and near-term Halloween parties in the works.  The trend is for more adults to celebrate Hallow’s Eve with dressing up, decorating and entertaining. Convenience to make entertaining easier is the premise of the Bibo Barmaid; Bibo makes the perfect cocktail in only 20 seconds.   And somehow, between midnight on Oct 31st and 8 a.m. on Nov 1st, the holiday season will be up and running. The timing for this launch was meant to align with entertaining needs of Millennials.  Thoughts become engrossed in planning for holiday celebrations with food and beverage being central to the success of these social gatherings. With the stresses of life, making a Bibo cocktail to celebrate or relax is a sure hit.  For gift giving or any holiday parties, Bibo is a solution for hassle-free entertaining.
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